Does your blog tell readers
- I'm interesting. I do interesting things, I have interesting ideas, and I know interesting guest bloggers.
- I'm relevant. I have things to share that don't replicate what other bloggers in my circle are doing.
- I'm authentic. The voice I use in my blog is a good indication of the way I write.
- I'm considerate. My posts are entertaining, aren't all the same length, and don't contain basic editorial errors.
Or is it really telling readers
- I'm long-winded. My blog entries consistently run several screens long, and it sometimes takes me quite a while to make my point.
- I'm repetitive. I post about the same topic over and over, and I have guest bloggers who reiterate my themes.
- I don't write well. Although my stories are in fact well crafted, restrained, and moving, my blog posts are full of basic grammatical and spelling errors.
- I'm an opportunist. I'm only writing this blog as a way to market my book.
"Don't judge a book by its cover" isn't good advice anymore. Readers do judge a book by its cover, in a publishing environment suddenly crowded with books vying for their attention. And readers will judge you by the quality of your blog, too. "You never get a second chance to make a first impression" is the advice we need to remember.